Joanna Seddon is President of Global Brand Consulting at OgilvyRED. Joanna leads Ogilvy’s global brand consulting practice, dedicated to helping clients around the world maximize the financial potential of their brand and marketing strategies.
With more than 20 years of experience in providing strategic recommendations, Joanna is recognized as a global expert on brand and business growth strategies, brand architecture and brand valuation.
Joanna was previously the founder and CEO of Millward Brown Optimor, the global brand consulting practice of Millward Brown. While there, Joanna was responsible for the development of fresh approaches to brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, which is published annually in the Financial Times.
Prior to joining Millward Brown, Joanna was a founding partner and executive vice president for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross-agency group within IPG, dedicated to creating best practices in marketing accountability.
Joanna has worked with the world’s leading companies as well as private equity firms, to design, develop and implement programs to optimize the value created by brand and marketing. Engagements span a wide range of categories–from Procter & Gamble and Unilever to Coca-Cola, DuPont, Medtronic, Visa, Citi, BP, UPS, Microsoft and AT&T.
Joanna holds a doctorate from Oxford University and is well-known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues.
Managing Director UK & EMEA
Growth, Innovation & Strategy
Center for Behavioral Science
Health & Wellness
Brand & Marketing Strategy