At OgilvyRED we tackle the toughest brand, business and innovation challenges our clients face in a constantly disrupted world.

Our consulting solutions help clients navigate complexity with a unique combination of rigor and creativity.

Our integration with the larger Ogilvy Group offers clients full implementation capabilities.

Here are some of the questions we help our clients navigate:

How do we grow faster than our category?

GROWTH STRATEGY

  • How do we grow faster than our category?
  • What new spaces does our brand have permission to enter?
  • What is our future brand portfolio architecture?
  • How do we increase the Lifetime Value of our customers?
  • Which new business models should we be piloting?

INTEGRATED SOLUTIONS

  • What are the key barriers and drivers of the customer journey?
  • What is our new strategic messaging architecture?
  • How do we calculate our real marketing ROI?
  • Are we fully integrating our brand strategy into our engagement plans?
  • How do we ensure that digital is embedded in our plans?

INNOVATION

  • What is our innovation pipeline for the next five years?
  • How do we go beyond incremental innovation?
  • How do we transform our marketing capabilities?
  • Which innovation territories will create the most new value?
  • How do we create a digital, social, and mobile enterprise?

OUR
GROWTH STRATEGY
SERVICES

  • Identifying and activating the drivers of short- and long-term revenue and profit growth
  • Brand Strategy
  • Marketing Strategy
  • Customer Value Strategy

OUR
INTEGRATED SOLUTIONS
SERVICES

  • Improving marketing impact/ROI for brands with integrated planning
  • Communications Planning
  • Integrated Marketing Planning
  • Marketing Effectiveness

OUR
INNOVATION
SERVICES

  • Transforming businesses and creating the next new thing:
  • Marketing Transformation
  • Digital, Social, Mobile Strategy
  • Data and Marketing Automation

How We Are Different

design_thinking

Design Thinking

Consulting is as much right brain as it is left brain. In planning clients’ futures, we balance deep analytics with emotion, experimentation and creativity.

chaos_theory

Chaos Theory

In this random, uncertain world, revealing the small moves can have a huge impact on business
— positive or negative —
and therefore is a
critical skill.

open_source

Open Source

Our core global OgilvyRED team uses an open source approach; we know that the best strategies, ideas and solutions emerge from knowledge sharing and open collaboration.

making_luck

Making Luck

Successful businesses connect strategy and creativity to place informed bets, with the insight and energy to seize opportunities and act on them.